In celebration of the brand’s 50th anniversary, we partnered with Tres Generaciones to launch ‘Familia Tres’, a one-of-a-kind talent collective of world-renowned musicians, artists and tastemakers who embody the brand's 'Fail Twice, Get Up Tres' mantra.

The Familia Tres talent collective and anniversary campaign came to life and on full display within the brand's new online content hub and first issue of the print magazine – GENERACIONES by Tres – which featured exclusive interviews, profiles, cocktail recipes and more.

With the launch of Familia Tres and release of GENERACIONES, Tres positioned itself as a brand that championed those who share the persevering spirit of the brand, as told through their personal journeys throughout their careers.