WE CELEBRATED DELTA’S CENTENNIAL with a groundbreaking immersive keynote experience at SPHERE LAS VEGAS for ces 2025.

Hosted by Delta CEO Ed Bastian, the Sphere was transformed into a full Delta takeover for over 8,300 guests. The centerpiece was the Keep Climbing Exhibit in the Atrium — shaped like Delta's iconic widget logo featuring Delta’s future travel-planning innovations, a preview of the newly announced upcycled suitcase made from Delta jets, artifacts from the Delta Flight Museum, and more.

SkyMiles Members unlocked access to CES-exclusive merch from Delta Gift Shops, while guests enjoyed food and drinks from Delta partners including Jon & Vinny's, Starbucks, and Biscoff.

Following the keynote, we produced the VIP afterparty at the Poodle Room — the exclusive, members-only club perched atop the Fontainebleau Las Vegas — continuing the celebration in an elevated, high-touch setting with sweeping views of Sphere from the highest vantage point in the city.

A custom VR viewfinder showcased historic Delta planes soaring through the Vegas skies above the Sphere, while guests personalized their Delta 100 Year poker chips and printed portraits from our custom photo build. Magician Anna de Guzman worked the crowd with card tricks before Kaskade closed out the night with an intimate DJ set.