For the highly anticipated Air Jordan 1 x Union drop at All-Star Weekend 2025, we produced an event space that functioned as a pop-up shop by day and a late night talk show-style event by night.
Winners of the SNKRS raffle lined up early to pick up their sneakers at the custom-built branded storefronts. In the evening, the space transformed into "Late Night With Union" presented by Jordan Brand — a retro talk show-style event paying homage to the AJ1's 80s era. Hosted by Speedy Morman and featuring special guests including WNBA star Maya Moore, Philadelphia 76ers player Jared McCain, and artists Jackson Wang and LaRussell, the live-taped show wrapped with a surprise performance by Quavo. Following the taping, all attendees were given the opportunity to purchase the shoes.
Role:
Account & Client Management
Project Management (Creative, Production, Strategy)
On-Site Door Management
On-Site ROS Management
Credits:
Client: Jordan Brand / Nike
Agency: Team Epiphany
Date: March 2025